Behind the brand

AngeliqueAngelique started her working career at Cosmopak, a manufacturer and distributor of brands such as Prestige Cosmetics and KISS NYC. Angelique found herself consulting and developing products to some of Australia's leading brands, well known not only here in Australia, but around the world. She has designed and sourced packaging for some of the most popular cosmetics still available today.

 

It was here that her passion ignited for the cosmetics industry. Starting out as a Marketing Assistant and working her way through to product development and branding. Her enthusiasm and initiative to learn as much as she could about the industry landed her the position of Business & Product Development Manager within a very short period of time.

 

Jet-setting extensively throughout her career was an area Angelique thoroughly enjoyed because it gave her the opportunity to work and speak with leading cosmetics brands about current & future trends in the cosmetics industry. With this she gained invaluable experience for her future within this industry.

 

Angelique was fortunate to travel several times a year to places such as Milan and meet with Italy's leading cosmetic manufacturers to further learn about trends, innovative formulas and raw materials. She also had the opportunity to travel to London, Hong Kong and Bologna researching cosmetic packaging, formulas, fabrics, pigments, natural ingredients and market trends, all of which influence trends within the cosmetics industry.

 

After several years, Angelique saw an opportunity to start her own business based on the desire to create cosmetic products that have a distinctive signature style, are unique in design, functional and are aligned with today's needs. Angelique founded Cosmetic Candy in 2003. Cosmetic Candy assists cosmetic brands locally and internationally, sourcing, creating and manufacturing beauty products. Manufacturing facilities are located all over the globe. Angelique has been approached by well known brands to assist in designing, developing and producing cosmetic products.

 

In 2005, Angelique created byANGÉLIQUE to represent the retail brand under the Cosmetic Candy umbrella. The brand was created from Angelique's desire to develop innovative and unique products in the cosmetics industry that carries her personality, character and style in that she is innovative, appealing, feminine, and glamorous with a strong air of confidence. The products are functional, cost-effective and high in quality.

 

Around the same time, Angelique created an outstanding product, never seen in Australia before. This product needed to appeal to women of all ages, it needed to be innovative, easy to use, functional and portable. One of those ideas that you say to yourself 'Why didn’t I think of that?'

 

Angelique's research found that the product needed to be affordable, presented in a way that women related well to it and it had to be of good quality. The product? Tweezeme, Australia's first tweezer with a LED light, was born in August 2006 after 18 months of research, design and manufacturing.

 

Tweezeme byANGÉLIQUE is the ultimate lighted tweezer that helps keep one's brows perfectly groomed and well kept in any light. With slanted stainless steel tips, in-built LED light and portable carry case, Tweezeme byANGÉLIQUE has revolutionised the tweezer market and has had huge success here in Australia and is now growing internationally.

 

Angelique was approached by Foxtel's TVSN to launch the product on their show and this was done on June 1st 2007. It was a sell out on the day!

 

In October 2007, Tweezeme byANGÉLIQUE won an honourable finalist in the prestigious New Woman magazine Beauty Awards, for 'Most Innovative' product. This award captures the very essence of the brand. The design has distinctive packaging colour, the product is innovative, functional yet uniquely stylish. byANGÉLIQUE is not just a brand, but a reflection of self confidence, innovation, glamour, style with irresistible character.

 

Tweezeme byANGÉLIQUE was re-launched in August 2007 after great retail and consumer feedback. The range was extended to include a silver unisex version that comes in an aluminium 'tool-kit' or for the fashion savvy.

 

Throughout 2007, Angelique was working on a series of new products two of which have been launched in 2008. The first of which being Lipdelight byANGÉLIQUE with 6 amazing lip gloss colours catering to one's different moods and occasion.

 

Lipdelight is a luscious lip-gloss packed with active moisturising ingredients such as Calendula Oil, Avocado Oil, Evening Primrose Oil and Jojoba Oil, Shea butter and Vitamin E. Complete with built-in LED light and easy on/off button to gloss-up lips wherever, whenever. Yet again unique in design, Lipdelight byANGÉLIQUE allows you to choose when to light up the world and apply your gloss, ensuring longevity of your battery. There are six colours in the Lipdelight range, from soft, subtle pinks and nudes to 'Gorgeous' Coral.

 

Everyone has fallen head over heels with Makemeup byANGÉLIQUE. A never-been-seen before dual lighted compact mirror gorgeously packaged in a luxurious satin pouch.

 

The future Next in line and set for a July 2009 launch is a lips "must have" product. This product takes a conventional beauty product and adds an innovative kick. Get ready to be wowed with a "fresh" new take on lips!

 

Over the passed 18 months Angelique has been researching trends in the cosmetic, fashion, textile industry, also gaining valuable experience and knowledge on ingredients. Angelique wants you to experience makeup that is actually good for your skin. She says "I am busily working on new products that will set hearts racing. The next collection incorporates everything a girl wants from gorgeous packaging, healthy formulas, silky textures and fashionable colours". You will not only feel spoilt with our luxurious and glamorous packaging but you will have the peace of mind that the products are good for your skin & body. Join our byANGÉLIQUE Beauty Products Facebook page for updates on freebies, events, product launches and competitions. I look forward to seeing you there!

 

X Angelique

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